1. Mission
African Distillers is committed to market leadership in the wines and spirits industry in Zimbabwe, through the provision of high quality, branded products.
We will be focused on the principle of adding value for our customers and shareholders. We will be seen as providing superior service at all times while working closely with our suppliers to ensure mutual understanding. Internally, we will invest in our staff to ensure that they are equipped to deliver a superior level of service in all aspects of the company’s activities.
2. Vision
To be ranked in the top twenty companies on the Zimbabwe Stock Exchange as judged by market capitalization, and to give value in real terms to our shareholders.
3. Core Values
- Brand Building – The Company’s prime responsibility is to build brands for the long term which will be achieved by actively supporting these brands to establish credibility and loyalty.
- Service and Quality – In all aspects of the Company’s activities, we will ensure on-going enhancement of service and quality and will actively build lasting relationships with our shareholders, principals, suppliers and customers.
- Working Environment – We will continue to employ high quality personnel at all levels on an equal opportunity basis and maintain a working environment which is conducive to job security, satisfaction and a high level of motivation.
- Ethical Standards – The highest ethical standards will be maintained in all dealings. These will be consistently applied and will not be compromised.
- Honesty and Integrity – The Company recognizes that its strength lies in shared visions and commitment while the principles of honesty, integrity and respect for others will weave the moral fabric of our business.
- Community Care – The Company will play a proactive role in the development of society. We will also continue to serve the community through our commitments to education, conservation, charity, ZABMA and through our business linkages.
Innovation – The Company is committed to continued development and innovation in new products to keep abreast of world trends. |
